The research project on how effective are social networks as a marketing medium was successfully completed and Oxford University awarded the work a distinction.
Furthermore, the University has asked to publish the work in the form a journal article. This is great news. They were particularly impressed with my social media marketing maturity model that serves to sum up what practices are the least or most effective practices based upon the actual experiences of the companies who were interveiwed and some secondary research.
If anyone would like a full copy has the research please contact me at
pfennemore@businesszone.uk.com. I will give you access to the study via Dropbox.
Thank you again to all those marketing directors and marketing agencies who participated in the research and I hope its fundings help you formulate more effective social network marketing initiatives.
No comments:
Post a Comment