In return for contributing to the study the organisations interviewed will be given a sanitisied copy of the study with names and any references of the organisations involved removed to make it completely anonymous, unless otherwise granted permission to do so by the interviewees.
There is relatively little up to date research and analysis in the area of how SN’s can be used effectively in the not for profit sector. Therefore, given the objectives the study it will be of value to charities as they can use its findings as the basis for formulating more effective social media strategies. The marketing agencies will be able to use the study to help them formulate or verify the social media strategies they are proposing to their clients.
