Types of Investigation
The study will employ qualitative research methods drawing data and forming perspectives from primary sources and validating and comparing the findings from secondary sources.
Interviews with the charity and marketing agencies will be conducted using a semi structured approach. Questionnaires will be used with unbiased open questions tailored to the sector.
The approach will include the scope to ask further probing and funnelling questions that arise out of the answers. The questionnaires will be structured in a way so as to be effective in the process of collating, categorising, comparing and contrasting the findings.
